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Home > Solutions & Products > Internet Marketing
Pay-per-click account management
Get highly targeted, cost-effective traffic to your website for as little as $.01 per click.
- Pay only when someone clicks through to your website.
- Set a monthly budget limit to effectively manage your costs and ROI.
- Adjust your bids "on-the-fly" to stay ahead of your competition.
| Pay-per-click account management services |
Features:
- Keyphrase, bid, and competition research. We research the keyphrases you should be bidding on, test their popularity, see what your competition is paying, and then set up your account with the right keyphrases and bid amounts based on your budget. We'll make sure you don't overspend on the most competitive keyphrases.
- Professional copywriting. We write the headlines and search listings for each keyphrase you're bidding on, following the strict and specific requirements of each pay-per-click engine. Each listing links directly to your site. (Listings are essentially mini-ads whose purpose is to get searchers to click through to your site.)
- Bid analysis and adjustments for the first 2 months. We help you analyze your results from the first 2 monthly reports and adjust your bids accordingly, or show you how to manage the bids yourself.
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Benefits:
- Pay-per-click (PPC) search engines provide their top-ranking listings to several partner sites, so a top ranking on the PPC search engine Overture, for example, will place you at the top of the page for the same search term on search engines AltaVista or Yahoo.
 Contextual Ad Placement now available. Your PPC listing will appear not only on the results page of the search engine, but also in related content areas on other portals and destination sites. EXAMPLE: If you're advertising a health-related product or service, your PPC listing can also appear in the health sections of major sites such as IVillage or USAToday.com
- Fixed monthly clickthrough budgets enable you to manage costs and control your spend.
- Tracking codes and comprehensive clickthrough reports are available.
- No minimum term required.
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